Tony Mora – A family business from Majorca shows the world how to make Cowboy boots
Tony Mora is one of the most prestigious companies in Majorca. The founder, Antonio Mora, is now 80 years old. Years ago, he started to sell the cowboy boots that his father, a traditional Majorcan shoemaker, produced. Originally visitors from the US shared the secrets of their craftsmanship with the Mora family. This was the birth of the family business Tony Mora and now the Majorcan company sets the benchmark worldwide for quality cowboy boots with the authentic Western look. Most shoemakers in the company have been working for Tony Mora for over 25 years working and before an employee retires, he passes on his accumulated knowledge to his successor. Also in terms of machinery, some of which has already been in use for decades, no shoe comes off the assembly line here. The long shoemaking tradition is thus preserved - and it shows.
At Tony Mora customisation and craftsmanship come first
At Tony Mora, the product counts first and foremost. Some call it Majorcan understatement, others are just thrilled. The factory’s own Tony Mora Store is the only place in Mallorca, where you can buy the boots. In general, CEO Tolo Cardell relies almost entirely on on-line and export trade with selected dealers that do the image of the brand justice. We are proud to be included among these. Here hardly anything comes off the shelf. Tony Mora boots and ankle boots are produced in limited numbers. For example, no more than 50,000 pieces a year leave the warehouse. Forty percent of the shoes are made to measure. The elaborate production method and the selected materials guarantee excellent fit and wearing comfort, durability and justify the price. For example, everyone Tony Mora Cowboy boot take around 100 production steps.